Month: January 2010

How well do you Emotionally Connect?

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The devil is in the details: do you know your audience or clients well enough to know how to connect with them emotionally when you communicate? This is often a weakness in competitive intelligence professionals as we are far too hung up with our world of competitive analysis lingo and perspective. Whether it’s a speech, a project or a simple e-mail communication, you have the opportunity to emotionally connect through cooperative communication if you truly empathize with your customer’s position and care to take note of how they learn and how they like to be communicated with.

Integrate Emotional Intelligence & Selling into Competitive Intelligence

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Last week I attended a webinar to improve my selling skills led by Colleen Stanley, Founder and Chief Sales Officer of SalesLeadership. Effective selling will help competitive intelligence professionals, product managers and researchers gain respect, cooperation and appreciation from internal peers. Combine emotional intelligence practices and selling with the collection skill of elicitation and watch your effectiveness soar!

Purposeful Cooperative Leadership in Competitive Intelligence

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In competitive intelligence and research, many of us don’t have any reporting people and report into another functional area of the company. Thus cooperative and purposeful leadership skills are all the more crucial when you rely on other people to give you great information or intelligence who don’t report to you, and your boss perhaps views you as an outlier since competitive intelligence doesn’t quite fit into anyone’s area. My most purposeful leadership was with Sales while I was at Verizon. I knew I needed to be cooperative in order to gain sales intelligence and customer’s input to be successful in competitive intelligence.

Cooperative Listening

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I have found that the ability to communicate cooperatively is invaluable in research, sales and competitive intelligence. Dedicated listening engages me to think of creative questions and comments to keep the conversation flowing, which often uncovers valuable information I would have never expected to learn. It’s also a lot of fun to listen and learn from others.

© 2024 Ellen Naylor