Improve Your ROI by Integrating Marketing & Sales Intelligence

On March 23, I will be giving a 2 hour session entitled, “Improve your ROI: Proven Tools & Techniques for Integrating Sales & Marketing” at the American Marketing Association’s Spring Marketing Workshop which takes place in Denver, Colorado from March 22 – 25 at the Westin Tabor Center www.westintaborcenterdenver.com.

SCIP Denver/Rocky Mtn Chapter Meeting Feb 19 2010

In the spirit of cooperative intelligence I want to share the news about our SCIP Denver Rocky Mountain Meeting for Feb 19 2010 at the Qwest Bldg, 1801 California St, Conf Rm 3, 13th Fl, Denver CO 80202. Lynnette Woolery, our long-time chapter leader will hand the reins over to Richard Caldwell and Tom Seward.

Competitive Intelligence Case Study Initiative

In the spirit of cooperative intelligence, I would like to share a competitive intelligence case study initiative that my colleague Tom Hawes is leading. He saw a need for more sharing in the field of competitive intelligence. In many cases people don’t share since well it’s the competition after all, who might be reading or listening to what I share. The idea behind the case study format is to draw people out of their shells to discuss how they would approach the issues that this CI manager faces.

Beating Down our Deepest Fears

While many of us are programmed at a young age to strive to be successful in our lives, we have problems with the little steps getting there, like prioritizing what we should be doing to progress, versus what we almost aimlessly “do” to get through our day. I have three practices to share with you in the spirit of cooperative intelligence which help me keep balance in my life.

Improve Your Cold Calling

Most of my experience with cold calling is following my intuition. However, in the spirit of cooperative intelligence I will share some of the practices that I have developed over the years as a researcher. Like anything else, practice makes you a lot better. I am always thinking about ways to empathize and be more sensitive to the other person and am most effective when I forget about myself while keeping an eye on the clock to respect their time.