Why Cooperative Intelligence? An Extreme Presentation

Recently, I wrote about the Extreme Presentation format for presenting material to smaller audiences. At the conclusion of that post, I gave an example of how Extreme Presentation looks. This post describes and illustrates an example of Extreme Presentation by defining what and how to use cooperative intelligence in competitive intelligence or research.

Competitive Intelligence Ethics

In competitive intelligence we have more issues than most when building and maintaining trust with our customers. Many think our work is only COMPETITOR intelligence which doesn’t help the cause. The other more obvious issue is many consulting firms are experts in a certain industry. What are your best practices and ethics around a company asking you to research their competitor, who might be your customer?