I have been using elicitation techniques for many years, but not quite in the military intelligence way, which seems like using the other person in a more negative way. These techniques take advantage of human tendencies to complain, gossip, correct and inform, which certainly works. However, I like to capture the human desire to be happy.
Developing Your Competitive Intelligence Skills is an introduction to competitive intelligence, which includes the definition of competitive intelligence, and 5 flavors of competitive intelligence: tactical, strategic, technical, counterintelligence and benchmarking. It also illustrates some analytic tools like SWOT, STEEP, BCG share of market matrix, and Adrian Slywotsky’s radar screen. This is a good introductory presentation for …
Ellen Naylor‘s insight: A longer, but insightful read. There are two takeaways I appreciate: Mindfulness thinking and that ability to put distance between the problem you are solving once you feel stumped and can do not more. You might just do something totally unrelated to problem solving which you enjoy and relax. Then when you come …
Biographies of mayors from America, Europe, Asia and Africa Ellen Naylor’s insight: and much more… In a range of profiles of mayors from Asia, Africa, Europe and The Americas, City Mayors’ editors and freelance writers examine what makes an outstanding mayor. They also ask city leaders which of their policies and actions have been particularly …
Read moreCity Mayors: Mayors from Europe, The Americas, Asia and Africa
Few marketers have a formal competitive review process in place. The extent to which they do competitive analysis typically consists of subscribing to their competitors’ email promotions and newsletters; there is little analysis of their programs. Understanding a competitor’s frequency, use of personalization, and other apparent tactics is a necessary, but often-untapped knowledge resource. Late …
Read moreREPORT: COMPETITIVE INTELLIGENCE – THE UNTAPPED RESOURCE
Self publishing: Guy Kawasaki’s latest book APE (author, publisher, entrepreneur) shows you how to go from manuscript to book, without giving up control to a publisher. Of course, when you’re Guy Kawasaki with his cache and name recognition, people want to buy what he publishes since he seems to often be ahead of the pack in …
Read moreHow to Write, Publish and Market Your Book | Social Media Examiner