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Author Archive for: ‘E Nay’

Conflict Resolution: Know Your Hot Buttons & Be Aware of Other’s!

A Hot Button is an emotional trigger and when someone pushes one of your hot buttons, you know it since it make you a little crazy. Self awareness of what makes you crazy and an awareness of others’ hot buttons—is very useful in business. It is important to know your conflict style. Before you can diffuse your hot buttons you must be clear about what inflames them. Awareness of hot buttons bleeds right into cooperative intelligence’s leadership, connection and communication

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Blogging about Competitive Intelligence from #SCIP09 in Chicago

I will be blogging about competitive intelligence from SCIP’s annual conference in Chicago this week April 21 – 24. Read more about this on Twitter under #SCIP09. If you would like to connect at SCIP09, please connect with me at renaylor@wispertel.net or 720-480-9499. I will attend all networking receptions, and will be give two talks:

Build a Sustainable Early Warning Process through Cooperative Intelligence (1:40 p.m. Thu) AND Capture CI from Sales & Customers to Drive Lucrative Product Development (9:40 p.m. Fri)
I’ll be in the exhibit hall from 9:30 – 12:30 p.m. on Thu, and some time after my talk around 3 p.m. or so.

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Read up on Social Networks: Integrating Competitive Intelligence into Marketing: Part 3

In the cooperative spirit, today’s post provides books and blogs to help you spruce up your social networking skills, the key on-line communication and connection media. A targeted social networking strategy is a strong and essential ingredient to any research project!
In addition to this book list I suggest you follow blogs to stay up on the latest. All these authors have blogs. In addition I recommend Chris Brogan’s, Hubspot and Duct Tape Marketing. You have one last chance to attend this AMA workshop in Chicago on March 12. http://www.marketingpower.com/Calendar/Pages/2009IntegratedCompetitiveIntelligence-Chicago,IL.aspx

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Trick or Tweet: 14 Ways to Alienate Twitter Followers

In the spirit of cooperative intelligence, I will illustrate how to be cooperative by sharing examples of bad Twitter communication practices. Remember it takes time to build a successful social networking presence just like it does the old fashioned way through meetings and phone calls. Relationships take time to develop, and the best way to nourish them is through continual, consistent communication, asking questions and listening.

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Win/Loss Analysis: Weaknesses – SWOT #2

This is the second article on the SWOT of win/loss, which focuses on Win/Loss analysis Weakness of this analytic tool. Many of the weaknesses can be found in the execution of Win/Loss analysis. Timing of the Win/Loss Analysis Process Since the Win/Loss interviewing process takes place after the buying decision has been made, some argue it is of limited value. If you …

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What Are the Strengths of Conducting Win/Loss Analysis?

This blog will outline the strengths of Win Loss analysis. This is the first step of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss. We will share weaknesses, opportunities and threats in future blogs. Win Loss Analysis: Strengths The major strength of Win Loss analysis is that you are learning directly from …

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Listening Provided the Pivotal Clue for Competitive Intelligence

All too often we rely only on written digital data. In this case study, it was the competitor’s CEO’s tone of voice in the quarterly earnings conference call that provided the pivotal clue. If I had only read the earnings report—my original intention—I would have missed it. My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so.

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Win/Loss Analysis

Overcoming Your Salesforce’s Objections to Win/Loss Analysis

Learn how to overcome your salesforce’s objections to doing Win/Loss analysis. Remember the main goal of Win/Loss is to win and retain more business, not to critique sales people.

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11 Questions & Answers about Win Loss Analysis

Learn what win loss analysis is, the benefits of doing it. Learn why people do and don’t conduct win loss analysis. Get tips on starting your own Win Loss program.

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7 Top Competitive Intelligence Blogs Read in 2016

Our top 7 competitive intelligence blogs read in 2017. Interesting that most focus on relationship management.

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