Why Business Researchers Should Be Skeptical
Be skeptical of the business information you find through digital media and traditional media sources. So much of it comes from press releases and is regurgitated more or less at face value by other news sources. Press releases are carefully crafted to further the interests of the originating organization, whether a company, government organization, trade association or other special interest group. So who is telling the truth? A skeptical, informed person recognizes that news contains some bias, distortion and misinformation. You also know you can’t rely on a single news source, and if the same news is repeated by many sources, it’s good idea to find the original source, so you can check its veracity and the content that JDLR (just don’t look right).