Introduction to Competitive Intelligence
Over the years very little has changed in the competitive intelligence (CI) process, while the execution of the collection phase has changed remarkably over the 20+ years I have been in the business with the advent of the Internet in all its iterations, e-mail, text messaging and more recently through social networks. This also affects counterintelligence, since it is easier for your competitors—or anyone who is interested enough—to dig up information about your company that you consider proprietary.