Read up on Social Networks: Integrating Competitive Intelligence into Marketing: Part 3

Read up on Social Networks: Integrating Competitive Intelligence into Marketing: Part 3

In 2 earlier posts I shared book lists we used to supplement our AMA (American Marketing Association) workshop on Integrating Competitive Intelligence into Marketing. In the cooperative spirit, today’s post provides books and blogs to help you read up on social networks.  A targeted social media strategy is a strong and essential ingredient to any research project!

read up on social networksRead up on Social Networks: Some Classics

One of the classics on social networks is Virtual Handshake by social networking gurus David Teten and Scott Allen. This book is somewhat dated, but I like how it gets you thinking about developing a strategy around social networking and rolling out your program.  It’s pre-Twitter, so if you’re looking to learn more about Twitter consider Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm, and Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock and Deborah Micek.

Another golden oldie is Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel.

Read Up on Social Networks: LinkedIn

My favorite book on LinkedIn is: I’m on LinkedIn–Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn by Jason Alba. I read the first edition in 2007, and the third edition was just released in Jan. 2009. Another more recent LinkedIn book: The Power Formula for Linkedin Success (third edition): Kickstart Your Business, Brand and Job Search by Wayne Breitbarth.

Read up on Social Networks: Top Sellers

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (2017) by David Meerman Scott. Another popular David Meerman Scott book is World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

Social Media Marketing: An Hour a Day by Dave Evans

Read up On Social Networks: YouTube and Blogs

I would be remiss if I didn’t recommend a book on YouTube:

YouTube for Business: Online Video Marketing for Any Business (second edition)
by Michael Miller

Social networks are changing so rapidly so I suggest you follow blogs to stay up on the latest.  All these authors have blogs.  In addition I recommend Chris Brogan’s, Hubspot and Duct Tape Marketing.

Happy Reading!

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Ellen Naylor

Ellen Naylor is one of America’s pioneers in competitive intelligence (CI) and Win/Loss analysis.For over 20 years, her research has consistently helped companies beat the competition and make smarter strategic decisions. Click here for our free Win/Loss cheat sheets: http://ellennaylor.com/subscribe/
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