February 2011

Improve Your Competitive Intelligence Skill: Move out of Your Comfort Zone

March 18, 2021February 23, 2011 by Ellen Naylor

How often do we get stuck in patterns and either make mistakes or don’t see events coming? In competitive intelligence, we look for what isn’t or what looks odd or out of place since oddity often is a precursor to change. There is always surprise in life and business. How we prepare ourselves for it is what separates the excellent from the average. I find I react better to surprises if I get out of my comfort zone more often.

10 Tips to Find Competitive Intelligence Online

March 18, 2021February 12, 2011 by Ellen Naylor

Read about 10 top tips recommended by Arthur Weiss of Aware shared in a recent AIIP webinar. These will help you no matter what type of research you do. Aside from sharing some great websites, browsers, social networks and Internet people sites, I like Arthur’s framing of research. Learn exactly what you are looking for and put yourself in the target company’s place as plan for and conduct the research. Also think laterally. Look for oddities and things that don’t look, feel or sound right.