Competitive Intelligence Training

Since 1996, Ellen Naylor has given extensive competitive intelligence training via webinars, presentations and workshops across North America and in much of the world including Europe, Asia and Latin America.

We have hundreds of off the shelf presentations on competitive intelligence topics such as win loss analysis, trade show collection, social media collection, elicitation, interviewing skills development, analytic tools and techniques. Below are lists of competitive intelligence training we’ve delivered in the last 20 years.

Customer Testimonial: Competitive Intelligence Training

Thanks for raising the awareness of our management team with regards to competitive intelligence.

Clearly, I want to share with you that last Monday exceeded my expectations because the Team took on the responsibility to create and implement the Win/Loss process. This is really exciting when they voluntarily do something like this, as contrasted to being instructed to implement a new, meaningful and useful process. Ellen, you made the sale. Thanks.

Kindest regards,

Fred, Chairman, Manufacturing Company

Win Loss Analysis Training

Videos

SLA Competitive Intelligence Division webinar recording: Win/Loss Analysis: Lessons Learned from the Trenches.

Learning Objectives:

Understand what Win/Loss analysis is; why it works; and how your company can benefit from developing a Win/Loss program.

A unique 12-step Win/Loss process that has guided managers and executives to world-class results.

Issues you must address as you develop a Win/Loss program.

Lessons learned in Win/Loss process development.

Win/Loss for the Win: Video with Casey Cheshire on his Hard Corps Marketing Show

Customized Competitive Intelligence Training

Many clients want us to deliver customer competitive intelligence (CI) training which is geared to their industry, their employees and their experience in competitive intelligence. Our typical audiences for customized competitive intelligence training are strategic planners, sales, marketing, product managers, and competitive intelligence professionals.

To develop workshops, we build on your company’s existing practices with sensitivity to your strategy, tactics and culture. Workshops are interactive. Together with you, we identify the areas you want to develop or improve. We include many interactive exercises throughout training, and role play is a common learning experience.

Strategic Competitive Intelligence Training

Using Competitive Intelligence to Make Strategic Marketing Decisions
Competitive Strategy for Senior Executives
Impact Decision-Making by Using Competitive Intelligence and Analytic Tools
How to Communicate Competitive Intelligence Persuasively Using Analytic Tools
Development of Strategic and Tactical Competitive Intelligence Tools

Developing a Competitive Intelligence Program

Competitive Intelligence: Generating Competitive Advantage with a Corporate CI Program
How to Build and Maintain an Effective Competitive Intelligence Process
Competitive Intelligence Best Practices
Competitive Intelligence: Defining User Requirements
Developing Your Competitive Intelligence Skills
Integrated Competitive Intelligence: Build an Indispensable & Value-Added Marketing Department
Build a Competitive Intelligence Process: CI in the Telecom Industry

Competitive Intelligence: Sales and Marketing

Capturing Competitive Intelligence from Sales
Sales: A Goldmine for Competitive Intelligence
Bringing Sales into the CI Process: Tools & Techniques to Promote Interaction
Advanced Sales Intelligence Workshop
Integrating Sales and Competitive Intelligence
Bringing Sales into the CI Process: Tools & Techniques to Promote Interaction
CI Techniques & Technology to Improve Your ROI in Sales & Marketing
Improve Your Close Rate Using Elicitation Techniques
How to Develop Early Warning Systems Using Your Sales Force
Winning Partnerships: Integrating Sales and Competitive Intelligence

Win Loss Analysis and Trade Show Analysis

Using CI to Gain Lost Business: A Step-by-Step Guide to Creating a Win/Loss Process
Win/Loss Analysis: How to Clinch and Keep the Business You Want
The What, Why and How of Win/Loss Analysis
How to Improve Customer Retention and Close Rates through Win/Loss Analysis
Why Win/Loss Analysis? Learn the Benefits and Best Practices
How to Conduct Trade Show Analysis

Primary Research and Human Intelligence CI Collection

Capture Precious Competitor & Market Intelligence through Elicitation
Interviewing & Elicitation Techniques to Improve Your Company’s CI Collection
Improve Your Collection Skills through Interviewing and Elicitation Techniques
Primary Intelligence Collection: Interviewing and Elicitation
Elicitation 101: How to Be a Phone Detective
Conversational Intelligence: Tips to Improve Interviewing Collection Skills
Optimize Collection through Conversation
Using Human Intelligence to Collect Competitive Intelligence