Customers often ask what industries we work in, particularly their industry. We pride ourselves in being industry agnostic. That way we don’t bring the prejudices and blind spots that often accompany those who work in one market exclusively. For example, in Win Loss analysis, our cross-industry experience helps us be more creative in developing questions and probing more deeply. In Win Loss analysis, it is far more important to be a good interviewer and listener. You need to have the business acumen in marketing, sales, product development, and how customers make their buying decisions.
While most of our work is in technology, telecommunications, utilities, manufacturing, healthcare, and financial services, our broad industry experience makes us a quick study for most industries.
Software/IT – SaaS, Business software, ERP, Email
Internet, E-commerce, wireless, traditional telephony, CATV, VoIP, satellite
Electric, gas & oil
Glass, paper, dust control, bulk materials, various types of test & measurement equipment
Medical devices, peri-operative, healthcare claims, healthcare insurance, claims management, disease management
Food, Nutrition & Wellness – Certified holistic health coach (Institute for Integrative Nutrition)
Financial Services and Related Technology
Retail – Fine jewelry, oil paintings, clothing, department stores, consumer electronics
Transportation – especially aviation
Professional Services – legal, accounting and consulting
Environmental Services – Recycling, parts cleaning, containerized waste management, software
Conclusion: Industries Served
If industry expertise is your key decision-making criteria, and you don’t see your industry linked above, don’t despair. We have long-term alliances with consulting firms globally. We also refer business to other firms if we or our alliance partners are not a good fit.