competitor

Do You Question Your Assumptions?

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If you want to stay in business for the long haul, you need to be observant about your marketplace, question your assumptions, and be willing to make changes! Dr. Redelmeier, a physician researcher says, “Do not get trapped into prior thoughts. It’s perfectly OK to change your mind as you learn more.” While his world of research evolves around behavior, his practice of questioning and researching around your assumptions, and his willingness to change based on learning, will benefit researchers of all types and including those running a competitive intelligence operation.

Sales Intelligence from the Competitive Intelligence Expert Panel at SLA 2010

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This blog contains wisdom from the competitive intelligence expert panel from SLA’s 2010 annual conference. This blog focuses on their discussion around PTW (price to win) and win loss analysis. It’s remarkable than only 20% of companies even do win loss analysis given its great insight into customers and competitors!

Jan Herring’s Words of Wisdom for Info Pros

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Jan Herring, competitive intelligence guru shares tips for information pros that competitive intelligence professionals can also benefit from. The final 3 tippers are: improve your company’s financial based competitor comparisons; build innovative early warning alert systems; and develop CI software systems to improve your effectiveness through the right use of technology.

Use Rivalry to Spur Innovation & Competitive Intelligence Sharing

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While GE uses rivalry to stimulate innovation, I believe it can also be used to support other functions such as competitive intelligence in the case of war gaming, in particular. Another group that responds well to healthy rivalry, if you publicize their contribution, is Sales. People are naturally competitive and want to be the best, so healthy rivalry that advances your company’s goals for innovation, improved competitiveness and winning more deals—is a good thing!

© 2024 Ellen Naylor