10 Tips to Find Competitive Intelligence Online

Read about 10 top tips recommended by Arthur Weiss of Aware shared in a recent AIIP webinar. These will help you no matter what type of research you do. Aside from sharing some great websites, browsers, social networks and Internet people sites, I like Arthur’s framing of research. Learn exactly what you are looking for and put yourself in the target company’s place as plan for and conduct the research. Also think laterally. Look for oddities and things that don’t look, feel or sound right.

Do You Question Your Assumptions?

If you want to stay in business for the long haul, you need to be observant about your marketplace, question your assumptions, and be willing to make changes! Dr. Redelmeier, a physician researcher says, “Do not get trapped into prior thoughts. It’s perfectly OK to change your mind as you learn more.” While his world of research evolves around behavior, his practice of questioning and researching around your assumptions, and his willingness to change based on learning, will benefit researchers of all types and including those running a competitive intelligence operation.

Jan Herring’s Words of Wisdom for Info Pros

Jan Herring, competitive intelligence guru shares tips for information pros that competitive intelligence professionals can also benefit from. The final 3 tippers are: improve your company’s financial based competitor comparisons; build innovative early warning alert systems; and develop CI software systems to improve your effectiveness through the right use of technology.

Use Rivalry to Spur Innovation & Competitive Intelligence Sharing

While GE uses rivalry to stimulate innovation, I believe it can also be used to support other functions such as competitive intelligence in the case of war gaming, in particular. Another group that responds well to healthy rivalry, if you publicize their contribution, is Sales. People are naturally competitive and want to be the best, so healthy rivalry that advances your company’s goals for innovation, improved competitiveness and winning more deals—is a good thing!