Market Opportunity Analysis Example #1 In this market opportunity analysis example, a utility company hired us to research the US cement industry to determine if their byproduct could be marketed as an ingredient in the …
Definition: What is Market Opportunity Analysis? Market opportunity analysis is a process to assess the attractiveness of a business opportunity. Often clients come to me with what they think is a great marketing or product idea. After I do some research, I might find out that while it’s a great idea, the company is late …