Definition: What is Market Opportunity Analysis? Market opportunity analysis is a process to assess the attractiveness of a business opportunity. Often clients come to me with what they think is a great marketing or product idea. After I do some research, I might find out that while it’s a great idea, the company is late …
Here are a few takeaways from today’s AIIP webinar, “Going Local: Techniques & Strategies for Finding
Local Business Information,” presented by Marcy Phelps, CEO of Phelps Research and author of recently published “Research on Main Street.” This includes many valuable links to sources for local US sources, and how to buy “Research on Main Street.” If you’re an Independent running a research, private eye, library or competitive intelligence practice, AIIP is the place to get invaluable advice and resources to help you start and run your business successfully!
One of the purest ways to communicate is to express gratitude which is one of the practices of cooperative communication. There are so many way to express gratitude. A thank-you when someone does something nice is a good start, especially to those people in our lives who are often unseen as we go rushing through our lives. This Christmas is bittersweet for me as I mourn the loss of my Dad who was such a warm and giving man. I am grateful to have been influenced by such a good man.
With all the buzz around connecting through social networks, cold calling is often forgotten. While cold calling is a nervy way to conduct research, if you’ve done your homework ahead of time, you can be successful in gathering information quite expeditiously.
Do you ever get that feeling that someone is lying to you, but you’re not quite sure, and you don’t want to ask them. We are surrounded by lies in our society, and it’s good to identify when you’re being lied to. As a competitive intelligence professional, it is imperative to be attuned as to whether the person you’re talking to is telling you the truth or not. Important decisions are being affected by the information and analysis we develop.
The tough economic times are a great time to conduct an opportunity analysis. Study what your customers are going through and how they’re being impacted. This might be the perfect time to introduce a disruptive technology, especially if it saves the customer money or is easier to install and maintain than the “old” technology. It could be that there are more services you can offer your customers today since they’ve reduced their staff in areas where you are very qualified to step in.