I thought that you would only gain benefit if you conducted win/loss interviews quarterly, but I found out that you can learn so much, even from 20-25 interviews. I hope to share this skill in my book so small and mid-size companies can take advantage of what they can learn from more in-depth interviews with customers and prospects a couple of months after the sales event.
I am most fascinated by what motivates people to share, and how to figure this out quickly, especially during a telephone conversation where you don’t have the benefit of body language. Contrary to what I have been taught: “Do not treat others like you would want to be treated.” Treat them the way THEY want to be treated.
I have applied Johari’s model to classifying those we talk to in the collection process. It’s helpful to be aware of their pre-disposition towards sharing versus what they know. My classifications are: Egocentric; Deeply Knowledgeable; Intellectual and Helpers.
When you rely solely on the Internet and social media as sources of intelligence, you just have your interpretation of what you think is going on. You perpetuate your blind spots, which we all have. That’s why I like to engage in conversation with others when I seek information for important things in my life. It’s a relief to me that leadership in America is stressing the importance of conversation. Perhaps there is some correction from the imbalance and overreliance of digital connections to provide us with the answers we seek in our personal and business lives.
I realize how much choice I have for just about everything I do in life, especially how I spend my time. The same thing is true when I conduct an interview to gather information to help clients make important strategic or tactical decisions or conduct a coaching session. How do I realize choice when interviewing?
Follow these 7 steps and you will be prepared for a choice conversation, that is you will have the choice to direct the conversation flow, since unlike the person you’re interviewing, you will be in the zone to maximize your collection during this conversation.
No matter how you feel about America’s presence in war, our veterans deserve support, particularly as they return to their families and work life after deployment. This blog takes some of the guess work out of research for great support resources for veterans and their families, particularly the Colorado University Health Sciences Library’s resource guide: http://ow.ly/nrm5V maintained by Dana Abbey.
Small talk is an appetizer to any relationship. People like to do business with their friends. When you forget someone’s name, for example, be open and ask them graciously. This psychology of assuming the burden of someone else’s comfort is similar when you are on the telephone doing research or competitive intelligence. Make the other person feel you care, but also keep in mind that you might be catching them at a busy time.
See on Scoop.it – cooperative intelligence By the end of this talk, there will be 864 more hours of video on YouTube and 2.5 million more photos on Facebook and Instagram. So how do we sort through the deluge? Ellen Naylor‘s insight: Great talk by world class journalist, Markham Nolan, based in Dublin. Here are …
Companies have business blind spots, and since they’re run by people: we also have blind spots. Two common blindspots are:
Assuming that others see what you see, feel what you feel, and think what you think
Thinking you understand and remember what others say, when you really only remember what you think about what they’ve said
One way to loosen up those blind spots is to engage in dialog with other people and listen, truly listen to what they’re saying. That’s behind many a successful marriage, business relationships, effective interviewers and successful researchers.
I have been using elicitation techniques for many years, but not quite in the military intelligence way, which seems like using the other person in a more negative way. These techniques take advantage of human tendencies to complain, gossip, correct and inform, which certainly works. However, I like to capture the human desire to be happy.
See on Scoop.it – cooperative intelligence Biographies of mayors from America, Europe, Asia and Africa Ellen Naylor’s insight: and much more… In a range of profiles of mayors from Asia, Africa, Europe and The Americas, City Mayors’ editors and freelance writers examine what makes an outstanding mayor. They also ask city leaders which of their …