This blog focuses on maximizing your ROI (return on investment) while providing competitive analysis.Competitive intelligence is a support role. You need to shelf your ego. I learned that I portrayed a cooperative attitude aka &quot;cooperative intelligence”, which opened up the floodgates of sharing from Sales in particular. I was fortunate in that I came from field Sales, so I knew I could improve our company’s ROI by helping Sales win more deals. I could connect individuals who were combating the same competitor, and let them strategize together, then share their success story.