Those who don’t take advantage of technology and pharmacology might be at a competitive disadvantage, increasingly so in the future. Today we are getting smarter through what Jamais Cascio describes as intelligence augmentation, which helps us make connections and see patterns in order to avoid being overwhelmed by this information glut. By 2030, we’ll live in a world where sophisticated foresight, detailed analysis and insight and augmented awareness will be commonplace. Many professionals will use simulation and modeling in their daily work as the supporting technology will be readily available. Read how.
The Deloitte Center for the Edge recently got my attention with its findings that competition is intensifying globally with a US return on assets dropping consistently across 15 different industries by 75% over the last 40 years! The Shift Index consists of 3 indices: Foundation, Flow and Impact, plus 25 other metrics that together quantify the stock, pace and implications for change. Successful firms will shift from what’s worked in the past, scalable efficiency to scalable learning.
Think Apple Computer when you think about a successful company by these “Shift Index” standards. It’s no coincidence that Apple customers enjoy the experience of using its products. I think a lot of what this long-term study concludes with is what good competitive intelligence has been preaching for YEARS. Keep reaching out and connecting both internally and externally and build on the intelligence you gather. Stay connected with people through all the means technology allows you to reach them. Isn’t this the foundation of a good early warning system?
In most cases on LinkedIn, it’s a loose connection, and you’ll never hear from that person again unless they want to sell you something, fill jobs or find a job. Yet I do connect with many of my pals and meet new people who share my interests on Twitter and we do engage through tweets, albeit with the 140 character limitation. The pendulum is swinging back to more traditional marketing for me since I still get more business from word of mouth marketing and referrals from existing customers and friends.
Competitive intelligence is not recognized enough to keep SCIP afloat on its own. Many companies include competitive intelligence as part of other business functions which are well defined: product planning, strategic planning, marketing, PR, sales, R&D, but CI really isn’t perceived as a discipline in many companies. SCIP also faces competition in CI from other associations and social networks. I hope SCIP turns on its marketing machine with urgency and reaches out to companies and individuals and educate them on the compelling value of conducting systematic CI. I hope that SCIP’s leadership is reading the CI Ning. There are so many good ideas posted, so SCIP has a great opportunity to listen and query these individuals more closely and engage them to be part of the solution.
This continues my report from talks I attended at SCIP’s annual conference in Chicago last week. Roger Phelps and Suki Fuller facilitated this open dialog on using social networks in competitive intelligence. There is a large variety in how people use social networks in CI, but almost everyone is on Linked In.
More of the innovation that people shared was around process which involved social networking and more sophisticated monitoring and analysis tools. The cost of information acquisition is really inexpensive today even compared to 10 years ago, so companies can afford to text mine and use tools that provide visualization at a reasonable cost. We concluded that industry norms can be a deterrent to sharing innovation. However, as we build our human networks and develop trust, we often share our innovation with others, either one on one or among a smaller group.
Today is the last day for Colorado’s Rocky Mountain News. While we will miss our Rocky Mountain News, Denver is a mid-tier large city which challenges the limits of supporting two local papers. Print media in its many forms is threatened as people read their news, for free, on the Internet before it hits the newspapers. We have become a nation of “6 or 10 points of how to do something,” which while interesting, is cursory communication. Will we lose our competitive edge due to relying on this more shallow electronic communication?
Next generation companies will be more collaborative, with far more interactions among their customers, suppliers, employees and partners. This will mandate that competitive intelligence professionals incorporate next generation technology when they create competitive intelligence deliverables. This webinar illustrates cooperative intelligence practices, both cooperative communication and cooperative connection, by adding Web 2.0 to your communication and connection arsenal. Marty will illustrate case studies from his deep experience at Cisco Systems. While he focuses on competitive intelligence cases, these practices will benefit anyone who provides a service.
LinkedIn is primarily a business to business social network with over 30 million members as of Jan. 09. Users have different objectives and come from different cultures on LinkedIn. Some people use it to connect with people who they would never otherwise know, while others will only connect with people they know well. This post contains 12 LinkedIn user bad habits.
When Bonnie Hohhof, SCIP’s editor of Competitive Intelligence Magazine asked me to write about social networking etiquette, I was totally overwhelmed since there is reams of information on this topic. How could I make it meaningful to SCIP members? I found my answer in Chris Brogan‘s blog entry of Jan. 27, 2009 entitled, “You’re All Doing It Wrong.” …