Boost Competitive Intelligence Effectiveness through Databases
I look to build 2 databases to support competitive intelligence: one which is a repository of data/reports/analysis and another which is a contact database of experts and users of competitive intelligence both inside and outside your company. The repository is useful for monitoring, as a source for quick retrieval of data for projects, and can facilitate self-service of existing information and analysis for competitive intelligence clients. The contact database is most precious especially if sortable by expertise, topical interest and whatever way it makes it easy for you to find the right person, whether a user or resource for your competitive intelligence needs.