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BCG Matrix share

BCG Matrix Share: A Visual Strategic Competitive Intelligence Tool: Explanation & Case Study

May 8, 2021March 23, 2009 by Ellen Naylor

A strategic visual competitive intelligence tool I really like is the Boston Consulting Group’s (BCG) Matrix Share Momentum model. You can see at a glance with little explanation how to read the results of this model. In competitive intelligence terms, the tool is a great primer to communicate to management a share of market snap shot.

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