Integrating Competitive Intelligence and Marketing: Boost Your Interviewing & Elicitation Skills
This is a recommended book list from an AMA course I helped teach called: Integrating Competitive Intelligence and Marketing. The books include: What Every Body is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People; Take the Cold out of Cold Calling; Basic Interviewing Skills; Confidential: Business Secrets – Getting Theirs, Keeping Yours; Positioning: The Battle for Your Mind; The Discipline of Market Leaders; and Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top.