Communication

Win Loss Analysis is more than Competitive Intelligence

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Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best ROI of any sales intelligence tool. As a competitive intelligence professional, you will be more successful in capturing competitive data from sales if you have an understanding and empathy for the challenges and joys of their job. You will most certainly gain this by reading the book Rain Making. You might even be giving your company’s sales and PR folks some tippers from this book.

Don’t be a verbal pack rat!

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Verbal pack rats are often guilty of one-way communication. This is not cooperative communication. Consider how every audience wants to be addressed with respect. Give them enough time to process the information you present and the time to get answers to their questions.

Connect Cooperatively through your social & old fashioned networks

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When Bonnie Hohhof, SCIP’s editor of Competitive Intelligence Magazine asked me to write about social networking etiquette, I was totally overwhelmed since there is reams of information on this topic.  How could I make it meaningful to SCIP members?  I found my answer in Chris Brogan‘s blog entry of Jan. 27, 2009 entitled, “You’re All Doing It Wrong.” …

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Integrate Competitive Intelligence and Marketing: Jazz Up Your Presentations!

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Last week I shared a book list which we used to supplement our AMA (American Marketing Association) course on Integrating Competitive Intelligence into Marketing. In the cooperative spirit, this list continues with 3 books to help you spruce up your communication and presentation skills. I love Advanced Presentations by Design: Creating Communication that Drives Action by …

Read moreIntegrate Competitive Intelligence and Marketing: Jazz Up Your Presentations!

Integrating Competitive Intelligence and Marketing: Boost Your Interviewing & Elicitation Skills

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This is a recommended book list from an AMA course I helped teach called: Integrating Competitive Intelligence and Marketing. The books include: What Every Body is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People; Take the Cold out of Cold Calling; Basic Interviewing Skills; Confidential: Business Secrets – Getting Theirs, Keeping Yours; Positioning: The Battle for Your Mind; The Discipline of Market Leaders; and Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top.

Extend a Positive Attitude for 2009

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Many people suggested I use the words, “Collaborative Intelligence,” but that isn’t the intention or spirit I want to extend. Collaborative means that you are giving to get. Cooperative means you are giving to give. I will share a cooperative intelligence practice that will improve your positioning with your company’s leadership and co-workers. As an added bonus, you will also feel better about yourself. Maintain a Positive Attitude.
Cooperative intelligence integrates generous leadership, connection and communication, which helps anyone to “Listen and Be Heard.”

Why Cooperative Intelligence?

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This is my first blog defining cooperative intelligence, since it’s not a commonly used set of words. Cooperative intelligence http://www.thecisource.com/coopintel is a holistic solution which integrates generous leadership, connection and communication to make us stronger individuals regardless of our profession. It incorporates emotional intelligence and appreciative inquiry to make us more balanced individuals.

© 2020 Ellen Naylor