Companies have business blind spots, and since they’re run by people: we also have blind spots. Two common blindspots are:
Assuming that others see what you see, feel what you feel, and think what you think
Thinking you understand and remember what others say, when you really only remember what you think about what they’ve said
One way to loosen up those blind spots is to engage in dialog with other people and listen, truly listen to what they’re saying. That’s behind many a successful marriage, business relationships, effective interviewers and successful researchers.