Visualize Your Competitors on a Radar Screen Competitor Map, a Great Competitive Intelligence Tool
The Radar Screen is one of my favorite competitive intelligence tools. It is totally visual, and fits on one page for easy digestion. It can be used both strategically and tactically, and is a rich communication tool. Read about it in Adrian Slywotsky’s Value Migration. It’s a great way to visualize how competitors are positioned relative to you and each other. The uses for the Radar Screen competitor map are as rich as your imagination. The screen can be divided into 4 quadrants which might depict competitors by 4 separate business units, 4 different geographies, and on a tactical level 4 different reasons why customers buy.