SCIP

Competitive Intelligence Case Study Initiative

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In the spirit of cooperative intelligence, I would like to share a competitive intelligence case study initiative that my colleague Tom Hawes is leading. He saw a need for more sharing in the field of competitive intelligence. In many cases people don’t share since well it’s the competition after all, who might be reading or listening to what I share. The idea behind the case study format is to draw people out of their shells to discuss how they would approach the issues that this CI manager faces.

Introduction to Competitive Intelligence

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Over the years very little has changed in the competitive intelligence (CI) process, while the execution of the collection phase has changed remarkably over the 20+ years I have been in the business with the advent of the Internet in all its iterations, e-mail, text messaging and more recently through social networks. This also affects counterintelligence, since it is easier for your competitors—or anyone who is interested enough—to dig up information about your company that you consider proprietary.

Meet August Jackson, Competitive Intelligence Podcast King!

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August Jackson is one of the competitive intelligence profession’s leading edge users of social media, which he openly shares. I was honored earlier this month when he interviewed me for a podcast on cooperative intelligence. As August was interviewing me I had the feeling that he had done a lot of podcasts! Check out his podcast postings http://www.cipodcast.com/ which go back to 2005!

Are Associations Going the Way of Print Media?: Part II

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This post focuses association chapters, the grass roots of associations, which are often the step-children in the association world since they don’t product revenue, and many don’t even break even. We are adapting our chapter meeting venue to the reality of today’s dispersed and busy workforce. We are co-hosting a meeting with the Denver APMP chapter on Sept. 25 at 3 p.m. where people will have 3 choices for connection. http://www.scip.org/Training/EventsDetail.cfm?itemnumber=8540 for details.

Will Associations Go the Way of Print Media?

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SCIP just announced that its formal merger was consummated with Frost & Sullivan’s Institute. This merger is a sign of the times: it’s hard for associations to survive in this tough economic climate. But I think it’s more than that: the association model is changing not just due to competition from other associations, but for people’s time and easy access to connections formerly made through associations via social media.

How Corporate Recruiting Adds to a Competitive Intelligence Effort

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Dorothy Beach shares her experience in setting up competitive intelligence in the recruiting space. Through her experience, Dorothy shows how counterintelligence is often more valued in recruiting than in other parts of a company. She outlines 6 steps to obtain high level management buy-in to develop a CI gathering process.

Competitive Intelligence at SLA 2009 & Other Favorites

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Just before SCIP09, we shared a list of 10 things we wanted to do while at the conference, so in the spirit of cooperative intelligence, I’ll share the talks in the Competitive Intelligence Track and some of my favorites at SLA2009, which takes place in the Washington, DC Convention Center June 14 – 17.

Just How Social is Social Networking?

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In most cases on LinkedIn, it’s a loose connection, and you’ll never hear from that person again unless they want to sell you something, fill jobs or find a job. Yet I do connect with many of my pals and meet new people who share my interests on Twitter and we do engage through tweets, albeit with the 140 character limitation. The pendulum is swinging back to more traditional marketing for me since I still get more business from word of mouth marketing and referrals from existing customers and friends.

What’s the Future of SCIP and the Competitive Intelligence Profession?

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Competitive intelligence is not recognized enough to keep SCIP afloat on its own. Many companies include competitive intelligence as part of other business functions which are well defined: product planning, strategic planning, marketing, PR, sales, R&D, but CI really isn’t perceived as a discipline in many companies. SCIP also faces competition in CI from other associations and social networks. I hope SCIP turns on its marketing machine with urgency and reaches out to companies and individuals and educate them on the compelling value of conducting systematic CI. I hope that SCIP’s leadership is reading the CI Ning. There are so many good ideas posted, so SCIP has a great opportunity to listen and query these individuals more closely and engage them to be part of the solution.

Let’s Give SCIP a Second Chance

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Like many I was disturbed by the suddenness with which we were presented with this bad news: SCIP was facing such financial difficulty that an infusion of cash was expedient, and we better vote YES to keep SCIP in business. I think we all venefit the most by having one body to represent CI, so I hope that SCIP remains in business. We all win if SCIP moves forward and continues to support the competitive intelligence profession.

© 2024 Ellen Naylor