July 8, 2015 Webinar

Here is what you’ll learn from reading Win/Loss Analysis: How to Capture and Keep the Business You Want

  • What is Win/Loss analysis?
  • The twelve steps to build a world class Win/Loss program.
  • How to build a world class Win/Loss program, step by step.
  • How to factor your company culture into your Win/Loss program.
  • How to get sales rep’s cooperation to engage in the Win/Loss process.
  • How to get more customers and prospects to agree to Win/Loss interviews.
  • Interviewing etiquette, and how to improve your interviewing skills.
  • How to maximize what you can learn from each Win/Loss interview.
  • The pros and cons of outsourcing versus conducting Win/Loss in-house.
  • What to look for in a third party consultant if you outsource Win/Loss analysis.
  • What you can uncover in the Win/Loss analysis process, including case studies.
  • Lessons learned from the trenches of those who have established Win/Loss programs.
  • Examples of analysis and organizing the results of Win/Loss interviews.

Sign up to be notified when the book is published, and you’ll receive a white paper with some tips from the book, including the 12 steps to build a world class Win/Loss Program.

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