Elicitation Techniques Followup from SCIP’s Webinar

Elicitation Techniques #1: What are the ethical implications of Human Elicitation? Are there any techniques/framework (aka Scharff) more widely accepted? I believe the ethical implications for elicitation are similar to standard interviewing. With elicitation, one plans the interview with the end in mind and works his way back using conversational elicitation techniques to get there. The …

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How to Encourage Cooperative Communication from Sales

Many competitive intelligence, marketing, research and product developers complain about poor communication from their sales force, who has a direct conduit to your customers—one of the best sources of knowledge about what your company is doing right and wrong as well as ideas for new products, services and tweaks to your existing products that can be revenue generating!

So how do you encourage cooperative communication from Sales?