Ellen Naylor – Page 10

Key Insights to Be a Better Leader in Today’s World

March 18, 2021September 18, 2009 by Ellen Naylor

Here are my takeaways from this leadership session sponsored by Sustainable Business Group. We all have a tendency towards a particular leadership style. A good manager is flexible and uses the right style to be effective at the appropriate time. It’s also good to employ people whose styles you lack to keep balance in the workplace. Empathy is the foundation of emotional intelligence regardless of your culture. “Nobody cares what you know until they know you care.”

Improve your Competitiveness: Learn about AIIP

March 18, 2021July 10, 2009 by Ellen Naylor

Read excerpts from Chris Kenneally’s interview with AIIP leaders Marcy Phelps and Linda Rink and find out about this great organization of 600 information professionals in over 20 countries who run their own businesses and support businesses which range from start-ups to Fortune 1000 companies. AIIPers do a lot more than simply find information: many members provide analysis to help clients make sense of the information, and provide ongoing updates.

How Corporate Recruiting Adds to a Competitive Intelligence Effort

March 18, 2021July 6, 2009 by Ellen Naylor

Dorothy Beach shares her experience in setting up competitive intelligence in the recruiting space. Through her experience, Dorothy shows how counterintelligence is often more valued in recruiting than in other parts of a company. She outlines 6 steps to obtain high level management buy-in to develop a CI gathering process.

Develop Proactive Competitive Intelligence through Business Blindspot Analysis & Executive Personality Profiling

March 18, 2021June 22, 2009 by Ellen Naylor

I find it interesting to partner two analytical tools: business blindspots and executive personality profiling to predict where a company is going. In business blindspots, you seek to uncover the biases of your company, competitors or co-workers and recognize that you have them too. We all have blind spots based on our experience in life! When you combine this with executive personality profiling, you can come up with some insightful conclusions such as predicting company’s actions, including your competitors.

What’s the Future of SCIP and the Competitive Intelligence Profession?

March 15, 2021May 27, 2009 by Ellen Naylor

Competitive intelligence is not recognized enough to keep SCIP afloat on its own. Many companies include competitive intelligence as part of other business functions which are well defined: product planning, strategic planning, marketing, PR, sales, R&D, but CI really isn’t perceived as a discipline in many companies. SCIP also faces competition in CI from other associations and social networks. I hope SCIP turns on its marketing machine with urgency and reaches out to companies and individuals and educate them on the compelling value of conducting systematic CI. I hope that SCIP’s leadership is reading the CI Ning. There are so many good ideas posted, so SCIP has a great opportunity to listen and query these individuals more closely and engage them to be part of the solution.

2014 Update: Books on Analytic Tools for Competitive Intelligence

March 15, 2021March 20, 2009 by Ellen Naylor

This is an update of books on competitive intelligence tools and techniques from a 2009 blog. Analysis Without Paralysis was updated in 2012 and now includes 12 techniques, 2 more than the first edition in 2006. Mercyhurst University students and staff published The Analyst’s Cookbook, Volume 2, available only in Kindle format.

Visualize Your Competitors on a Radar Screen Competitor Map, a Great Competitive Intelligence Tool

March 15, 2021March 18, 2009 by Ellen Naylor

The Radar Screen is one of my favorite competitive intelligence tools. It is totally visual, and fits on one page for easy digestion. It can be used both strategically and tactically, and is a rich communication tool. Read about it in Adrian Slywotsky’s Value Migration. It’s a great way to visualize how competitors are positioned relative to you and each other. The uses for the Radar Screen competitor map are as rich as your imagination. The screen can be divided into 4 quadrants which might depict competitors by 4 separate business units, 4 different geographies, and on a tactical level 4 different reasons why customers buy.

Capture Competitive Intelligence from Sales: Switching Cost Analysis

September 17, 2017March 16, 2009 by Ellen Naylor

One tool that been very popular with Sales forces over the years is “Switching Cost Analysis.” The goal is to help retain your customers! Identify all the hidden costs of the competitor’s solution which might make it more expensive for the customer to switch. Find enough omitted costs and the customer might wonder what else the competitor is not telling them!