- Competitive Intelligence
- What is Competitive
- Competitive Analysis is a Moving Target: Starting a Project? 720-480-9499
- Competitive Analysis Example: Affecting a Strategic Acquisition
- Competitive Intelligence Speaker
- Competitive Intelligence Training
- Competitive Intelligence Resources
- Competitive Intelligence Books
- What is Competitive
- Market Opportunity
- Win Loss
- Win Loss
This is an update of books on competitive intelligence tools and techniques from a 2009 blog. Analysis Without Paralysis was updated in 2012 and now includes 12 techniques, 2 more than the first edition in 2006. Mercyhurst University students and staff published The Analyst’s Cookbook, Volume 2, available only in Kindle format.
The Radar Screen is one of my favorite competitive intelligence tools. It is totally visual, and fits on one page for easy digestion. It can be used both strategically and tactically, and is a rich communication tool. Read about it in Adrian Slywotsky’s Value Migration. It’s a great way to visualize how competitors are positioned relative to you and each other. The uses for the Radar Screen competitor map are as rich as your imagination. The screen can be divided into 4 quadrants which might depict competitors by 4 separate business units, 4 different geographies, and on a tactical level 4 different reasons why customers buy.
One tool that been very popular with Sales forces over the years is “Switching Cost Analysis.” The goal is to help retain your customers! Identify all the hidden costs of the competitor’s solution which might make it more expensive for the customer to switch. Find enough omitted costs and the customer might wonder what else the competitor is not telling them!
I like the cooperative approach shared in Hot Buttons to solve conflicts with colleagues as it’s objective, focuses on constructive communication, and not “who dunnit? While cooperative intelligence skills of leadership, connection and communication don’t guarantee job security, they will help you stand out since many people have lower emotional intelligence: that is they have weak people skills.
I just finished creating two presentations for SCIP’s (Society of Competitive Intelligence Professionals) Annual Conference in Chicago from April 22 – 25. The first talk is “Build a Sustainable Early Warning Process through Cooperative Connection” and the second is “Capture Competitive Intelligence from Sales and Customers for Lucrative Product Development.” I hope to see you at SCIP’s annual conference! Feel free to post any questions on this blog post and I’ll find answers for you.
AIIP (Association of Independent Information Professionals) is holding its 23rd Annual Conference at the Albuquerque Marriott from March 25 – 29. More details http://aiip.org/ConferenceSchedule. SCIP and SLA members receive the AIIP discounted price. Feb. 20 is the last day for early bird registration http://aiip.org/ConferenceRegistration.
CTI is action oriented findings of science and technology events and trends that can affect an organization’s competitive position, either presently or in the future. Here is a sneak preview of a portion of my chapter for SCIP’s upcoming book on Competitive Technical Intelligence, which focuses on Best Practices in CTI.
Competitive intelligence professionals often spend too much time collecting competitive data and not enough time digesting what it really means. In the February McKinsey Quarterly, “Getting into Your Competitor’s Head,” the authors assert that in order to be more predictive you need to insert yourself into both your competitor’s company moves as well as their decision-making, which often don’t match. Some companies conduct elaborate wargames to get into their competitor’s head which is warranted in complex cases. Sometimes it’s as easy as identifying the key decision-maker’s motivation, personality style and track record through personality profiling.
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