Read up on Social Networks: Integrating Competitive Intelligence into Marketing: Part 3

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In the cooperative spirit, today’s post provides books and blogs to help you spruce up your social networking skills, the key on-line communication and connection media. A targeted social networking strategy is a strong and essential ingredient to any research project!
In addition to this book list I suggest you follow blogs to stay up on the latest. All these authors have blogs. In addition I recommend Chris Brogan’s, Hubspot and Duct Tape Marketing. You have one last chance to attend this AMA workshop in Chicago on March 12. http://www.marketingpower.com/Calendar/Pages/2009IntegratedCompetitiveIntelligence-Chicago,IL.aspx

Trick or Tweet: 14 Ways to Alienate Twitter Followers

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In the spirit of cooperative intelligence, I will illustrate how to be cooperative by sharing examples of bad Twitter communication practices. Remember it takes time to build a successful social networking presence just like it does the old fashioned way through meetings and phone calls. Relationships take time to develop, and the best way to nourish them is through continual, consistent communication, asking questions and listening.

What Are the Strengths of Conducting Win/Loss Analysis?

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This blog will outline the strengths of Win Loss analysis. This is the first step of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss. We will share weaknesses, opportunities and threats in future blogs. Strengths are HERE and Weaknesses are HERE. Win Loss Analysis: Strengths The major …

Read moreWhat Are the Strengths of Conducting Win/Loss Analysis?

Listening Provided the Pivotal Clue for Competitive Intelligence

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All too often we rely only on written digital data. In this case study, it was the competitor’s CEO’s tone of voice in the quarterly earnings conference call that provided the pivotal clue. If I had only read the earnings report—my original intention—I would have missed it. My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so.

7 Timeless Competitive Intelligence Tips

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4 of the 7 timeless competitive intelligence tips. Company insularity is not a competitive advantage. Don’t forget: Your employees are smart! What ever happened to good old fashioned customer service? Many companies can’t afford a competitive intelligence program.

Win/Loss Analysis: How to Capture and Keep the Business You Want: Q and A Part II

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We answer 3 Win Loss analysis questions: What percent of Win Loss analysis interviews are blind versus not-blind? Do you have a horror story to share about a Win Loss interview that went badly? Do you have tips on how to deal with this? You mentioned that you use a decision tree approach to developing the Win Loss questions. How do you prepare them? Do you share with the sales force to validate it?

© 2025 Ellen Naylor