I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. SCIP always provides attendees longer learning opportunities at pre-conference sessions that are a half or full day.
SCIP gives attendees a detailed program including the names and bios of all the presenting speakers, their session topic which includes a brief description. In 2009, attendees received a CD-ROM of all the presentation proceedings. (I still have these presentations since many of them still apply.)
Here are the 10 Things I did at SCIP09:
1. I met my SCIP friends and many new people, including some of you on the Competitive Intelligence Ning who I had only met electronically (I notice the CI Ning is not as popular today as it was in 2009. More of us meet electronically on LinkedIn or Twitter.)
2. I looked forward to Robert Bugai’s talk on “Meet the Press” since the journalistic perspective of probing and interviewing has always interested me. (I was disappointed that he was unable to attend the conference.)
3. I attended Bill Fiora’s active dialog on “Are we in a Rut?” This is always a popular topic, and I surmised that this would be a great Competitive Intelligence Magazine article.
4. I enjoyed Roger Phelps’ and Suki Fuller’s active dialog session on “Social Networking & Its Role in CI.” Since then, Roger has retired, and Suki has relocated to the UK, but is still in competitive intelligence.
5. Due to my interest in win/loss analysis, I enjoyed hearing Lisa Hicks talk about “Sharpen Your Sales Results with Win/Loss Analysis Best Practices.” Since then I have written a book entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want by Park Hill Press.
6. I liked Eric Garland’s talk on “Keeping Positive: Using Competitive Intelligence to Find New Business Opportunities.” I prefer using competitive intelligence to dig up new marketing opportunities versus the “I spy” version of competitive intelligence.
7. I spent some time exploring the Exhibit Floor, and my focus was competitive intelligence software providers like Strategy Software, Comintelli, Digimind, Cipher, QL2 and Traction.
8. I always look forward to our WLC (Women’s Leadership Council) cocktail party at SCIP conferences. It has become more of a global event since 2009, when most all the ladies were from the US.
9. I didn’t exhibit in 2009, actually haven’t since 2006 since it’s too hard on my body to spend all that time standing at my booth.
10. I gave two presentations.
- Build a Sustainable Early Warning Process through Cooperative Intelligence (article)
- Capture Competitive Intelligence from Sales & Customers to Drive Lucrative Product Development (article)
Learn more about competitive intelligence
Win/Loss Analysis book; Amazon link to Win/Loss Analysis book
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