7 Timeless Competitive Intelligence Tips

4 of the 7 timeless competitive intelligence tips. Company insularity is not a competitive advantage. Don’t forget: Your employees are smart! What ever happened to good old fashioned customer service? Many companies can’t afford a competitive intelligence program.

Win/Loss Analysis: How to Capture and Keep the Business You Want: Q and A

Check out this blog to listen to and see the slides from my book, “Win/Loss Analysis: How to Capture and Keep the Business You Want.” Also included is the Amazon page to order your copy of the book. Captured here are 5 Q and A from the webinar: What internal group supports Win/Loss analysis? What are some best practices to break through internal company resistance to Win/Loss analysis? When is the best time to conduct Win/Loss interviews? Due to the sensitivity of Win/Loss analysis, is it better to hire a third party?

Be Smart: Be Human: Be Flexible

How flexible are you in competitive intelligence and Win/Loss analysis? We usually aren’t in situations where the daily news changes how we’ll be with people. However, it’s likely that no matter how much planning we do, there are surprises. So the bottom line is as with many things in life. Do your homework and be prepared. Be flexible and swallow your pride, and let your heart speak when it’s needed. That way when the unexpected happens, you will have an ability to change gears.

Win/Loss Analysis Q&A from July SCIP Webinar

Q & A from July 2015 SCIP Global Chapter Webinar: “Win/Loss Analysis: How to Clinch and Keep the Business You Want.” Competitor analysis comes from Win/Loss analysis (interviews) or comes from Win/Loss + research? If it comes from Win/Loss what is the weight? Competitor analysis comes from many sources, and Win/Loss interviews should be a key …

Read moreWin/Loss Analysis Q&A from July SCIP Webinar

3 New Competitive Intelligence Books

Enjoy three 2015 competitive intelligence books: Business and Competitive Analysis: Effective Applications of New and Classic Methods, 2nd Edition by Craig Fleisher and Babette Bensoussan; The Guide to Online Due Diligence Investigations: The Professional Approach on How to Use Traditional and Social Media Resources by Cynthia Hetherington; and Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Market the Competition Irrelevant by W. Chan Kim and Renee Mauborgne.

Best Sales Intelligence Practices

This article contains some best practices to engage sales to share competitive intelligence information. It is a timeless topic that I have been researching in my 30 years as a competitive intelligence professional.

Recent Competitive Intelligence Insight

Here are some insightful articles related to competitive intelligence and customer intelligence. Emotional Intelligence: Cult or Competitive Advantage? How to Build a Culture of Givers: 4 Tips; Employers Want Critical Thinkers, But Do They Know What It Means? 10 Great Questions Product Managers Should Ask Customers